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Asian Paints: DIY Product Launch via YouTube Influencers
Asian Paints
Launch of DIY products by Asian Paints by collaborating with DIY and home decor experts on YouTube, achieving exceptional brand awareness and cost efficiency.
Product Launch•YouTube•December 2025
Campaign Results
+47% brand awareness, 2.1M views, ₹0.29 CPV
2.1M
views
₹0.29
cpv
+47%
brand Lift
4.2x
roas
Challenge
Asian Paints needed to launch their new DIY product line to urban millennials who prefer hands-on home improvement projects. The challenge was reaching this audience authentically while demonstrating product value through actual usage.
Strategy
Campaign Approach
25
YouTube DIY Influencers
15
Product Tutorial Videos
60 Days
Campaign Duration
Execution
- Influencer Selection: Partnered with DIY and home decor experts with 50K-500K subscribers
- Content Format: Long-form tutorials showcasing DIY projects using Asian Paints products
- Product Integration: Natural product placement within tutorial content
- Tracking: UTM parameters and unique discount codes for attribution
Results Breakdown
| Metric | Result | Industry Benchmark |
|---|---|---|
| Total Views | 2.1M | 800K |
| Cost Per View | ₹0.29 | ₹0.45 |
| Brand Awareness Lift | +47% | +25% |
| ROAS | 4.2x | 3.1x |
"FootPrynt delivered ROI we couldn't achieve with traditional advertising. The authentic product integration in DIY content resonated perfectly with our target audience."
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